![]() ![]() ![]() Remember that if you switch mid-game, you lose ALL your brand points. There you can read up on the three different brand strategies and decide which one is best for you. There's 3 brand strategies and you can select whichever one you want in the information center under the ''Corporate Details'', ''Brand'' subsection for Your Company. Those that also use the Unique Brand strategy will advertise at least 1 million and even up to 4 million per product. Some of your competitors are using the 'Corporate Brand' strategy which is why you 'think' they don't advertise but they do still advertise only through other methods and on other products rather than Eye Shadow. You need to drastically up the advertisement here. ![]() Jakarta is 2.5x bigger than Johannesburg but you only gave it 50% more advertisement budget. Bigger cities with more population require bigger advertisement budgets in this game. You need to throw in at least double to triple to see your brand rating grow here. so you're wasting money here essentially since you're at 0 brand and any brand gains are withered away through time before they can accumulate. You're spending just below the amount it costs to maintain brand. In Jakarta your spending only 177k on advertisement. You are using the 'Unique Brand' strategy which raises the brand rating the fastest but also costs the most to raise it with. I booted up your game and this is what I can summarize: ![]()
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